This is what went down during 24h in Barcelona!
On February 28th, the American Socks crew turned the store into the place to be. Picture this: free beer, free Monster, great music, and a crowd of awesome people all in one spot. You could drop by, grab a drink, vibe to the tunes, and meet new faces—no pressure, just pure energy.
Because we’re all about capturing real, unfiltered moments, we left a box of analog cameras out for anyone to grab and start shooting. The result? A mix of spontaneous shots and big smiles.
When the store was packed and the vibes were through the roof, we knew it was time for the big reveal: the reason behind the event’s name. We teamed up with some of the coolest skaters in Barcelona to shoot a video that captured the city’s raw energy—fearless tricks, unique styles, and full-on attitude. Basically, a love letter to BCN on four wheels.
But wait, that wasn't all! Right after the big reveal, we rolled right into the raffle. A ticket dispenser at the entrance made sure everyone could grab one and join the giveaway. Winners were picked live and walked away with a customized box, socks, and tees. Total steal!
Good company and amazing vibes in every corner of the store. Now that’s how you throw an event!
