Some time ago we had the chance to welcome Tosh Peterson, member of DAMNAGE and drummer who has worked with artists like Lady Gaga, Machine Gun Kelly and Jaden, at our physical store in Barcelona. We showed him some of our designs up close and gave him full freedom to pick the ones he liked the most.
It ended up being a great experience for the whole team. Tosh turned out to be exactly the kind of person he comes across as: down-to-earth, genuine and easy to talk to. One of those visits that just feels natural from the start.
Fast forward to November. At the Warped Tour in Orlando we met Loyal to the Craft, an initiative focused on opening doors within the creative world by supporting the next generation of artists through workshops, events and hands-on experiences inside the music industry. That’s where we realized we had a lot in common. The way we see music, creativity, and the communities that grow around them felt very aligned. And when that happens, you kind of know something good might come out of it.
Turns out we were right. Not long ago Mike, the founder of Loyal to the Craft, reached out to us. They had been following DAMNAGE’s tour and wanted to put together a special gift for the band: a pair of custom socks. And we mean truly custom. Designed exclusively for them and made specifically for this tour which means they won’t be available for sale.
These socks come from a genuine love for the craft, inspired both by the energy and talent of DAMNAGE and by the community that Loyal to the Craft continues to build every day. Because even within the industry, there’s room for small gestures of appreciation that don’t expect anything in return. Sometimes it’s simply about supporting the people who keep pushing music forward with honesty and energy.
And when someone is fighting for the same thing, there’s really only one thing to ask:
keep moving people.
For us, this collaboration is another reminder that music — and everything around it — still brings together people and projects that are looking in the same direction: community, creativity and the simple joy of making things happen.
We’re really glad we could contribute our small part with this gift for the band and support initiatives like Loyal to the Craft, which continue to push the next generation of musicians forward, and we wish them all the best for the rest of the tour. 🤘
